SUPERMERCADOS TATA
Ta-Ta Supermarkets
Sector
Grocery store
Skills used
- Packaging design
- Photography
- Brand identity
Design the entire own brand line of products for the largest supermarket company in the country
Define graphic guidelines, generate a Brand Manual and develop countless labels and packaging in all its product categories: warehouse, fresh, beverages, cleaning and frozen.
Packaging already designed
391
Years working together
5
A lot of accumulated experience:
we designed and followed up until the printing press of all types of packaging: labels, cardboard, bags, doypacks, etc; contemplating all printing methods.
Digital Brand Manual
Developed a complete digital brand manual, a website where suppliers and designers can explore the guidelines to design more packages with the same criteria and thus achieve a solid and visually homogeneous line on the shelves. The site allows you to download color palette, fonts and templates.
Work deep and considering
many variables
We begin by analyzing similar cases in the world, how the challenges were solved and what points in common they have with our case. Shops visited, analyzed in situ color palettes, we define product lines and then work on the elements that make up a pack layout: structure, colors, typography and photography. Together with the client, we define the elements that give identity to the line: "the brand area", its location and its application in infinite proportions and packaging, when and how they apply the color palette, what typefaces to use in each case, what style of photography will be used and how the benefits are shown and how they are ranked.
