Lupita Beer

Packaging design for a new line of handcrafted beer,

with imported premium ingredients and marketed in massive channels.

Client
Ta-Ta Supermarkets
Sector

Grocery store

Skills used
  • Packaging
  • Naming
  • Brand identity
  • Illustration

When craftsmanship becomes massive.

Lupita is a beer located in the middle between industrial and craft beers, with two very clear differentials: exceptional quality at a competitive price and a line of 5 varieties, something particular in a world of massive beers.
We develop the name, its identity and packaging, including illustrations.