KARMA TO BREW
Identidad visual, logo y packaging para una línea de kombucha y cerveza
Karma to Brew
Sector
Food and drinks
Skills used
- Packaging design
- Brand strategy
- Brand identity
Karma to brew.
Design to communicate.
Karma to Brew is a micro-kombucheria and craft brewery, which makes non-alcoholic kombucha, honey jun kombucha, and craft beer. Produce small batches with fresh natural ingredients, such as herbal teas, spices or fruits and vegetables, to create original flavors without alcohol. Karma to brew encourages conscious, local and artisanal consumption. Reduce the environmental impact using local produce, collecting our organic waste for composting and selecting recyclable and reusable packaging materials.
To transmit these values are based on a visual communication clear, direct and shocking, considering these variables we developed a packaging line with a palette of saturated and full colors, to clearly differentiate the varieties. We use communication codes typical of craft beers but focusing on being a craft product, healthy and of excellent quality.
What is kombucha?
Kombucha is a healthy, slightly carbonated, low calorie soft drink. It is naturally fermented from tea (Camellia sinensis), sugar, and a symbiotic culture of healthy bacteria and yeast.
Native to East Asia, kombucha has been around for thousands of years.
